Jeff Gordon makes #28 in the BusinessWeek's Power 100 List

This week Jeff Gordon made the top 30 and ranked #28 in the BusinessWeek's Power 100. 4-Time NASCAR Cup Series champion, ranks ahead of such well-respected athletes as Tom Brady, Venus Williams, Donovan McNabb, Dwight Howard, David Beckham and Alex Rodriguez.

To determine who the 100 most powerful athletes are on and off the field, Bloomberg BusinessWeek teamed with CSE, formerly known as Career Sports & Entertainment, and Bloomberg BusinessWeek columnist Rick Horrow of Horrow Sports Ventures, to create the 2010 version of the Power 100. Unlike previous Power 100s, this year's ranking would focus only on the athletes. On-field metrics included athletes who scored the best on the field (or the rink, the greens, or the court) over a two-year period. The more popular the sport, the more weight those achievements garnered.

Why he's on the list: Jeff Gordon is one of the most popular and marketable drivers in the history of NASCAR. And, last year was another top year for him, finishing 3rd in the Sprint Cup Series standings.

For more information on Jeff Gordon and his upcoming NASCAR season keep checking back for updates on www.jeffgordonchevy.com.

A Record 1-2-3 for Hendrick Motorsports

Hendrick Motorsports made history this year by becoming the first organization to have a 1-2-3 finish in the final standings of the NASCAR Sprint Cup Series. Jimmie Johnson took the coveted title with fellow teammates Mark Martin and Jeff Gordon finishing 2nd and 3rd overall. Just 179 points separated the top 3 after a hard fought season. The team is already looking forward to another successful 2010 campaign.

Gordon finishes fourth

Yet another top 5 finish 

Jeff finished fourth in the Banking 500 at Lowe's Motor Speedway on Saturday night. Jeff was a contender for the championship and keeping pace with Jimmie Johnson. The car faded in the closing laps but was able to hold on to yet another top-5 finish for the season. Jeff moves up to third in the overall standings, just 135 points behind Jimmie Johnson. Fellow Hendrick Motorsports teammates Dale Earnhart Jr., Jimmie Johnson and Mark Martin finished 38th, 1st and 17th.

Jeff Gordon takes 6th Place at Las Vegas

Jeff Gordon takes 6th Place in Las Vegas

After a race where Jeff lead for 17 laps and suffered a blown tire, 6th place was a well earned result in the NASCAR Sprint Cup Series (NSCS) race. Jeff now leads the points standings with 454 points. The No. 24 Impala SS heads for the Kobalt Tools 500 at the Atlanta Speedway on Sunday March 8th. Fellow Hendrick Motorsports team mates Dale Earnhardt Jr., Jimmie Johnson and Mark Martin finished 10th and 24th and 40th respectively.